In the beginning, there was Blue, Bill and Jackie’s large breed Airedale, one of the best pals who ever put on a collar. Blue’s struggle with cancer is what prompted them to take a serious interest in a wide range of pet health issues, and inspired the Bishop family to make a super-premium pet food using only the finest natural ingredients starting with real chicken, lamb or fish. Working with a leading holistic veterinarian and animal nutritionist, the Bishops developed BLUE Life Protection Formula® for dogs and cats, which has become the #1-selling natural pet food in America. Created by pet parents for pet parents, we hope you try BLUE dog or cat foods soon. They set a new standard in healthy pet food, and we guarantee you’ll be completely satisfied.
– The Bishop family and all your friends at Blue Buffalo
“Love them like family. Feed them like family.” ®
We love our pets, which is why everything we do always comes back to the idea that we think of them as family. Our goal is to create the healthiest foods possible — because a healthier dog or cat is a happier one, and a happier pet means a happier pet parent. That care and dedication goes into every bag we make.
What’s In Our Food and Why
BLUE foods consist of the finest natural ingredients combined in perfect balance for holistic nutrition. These delicious, high-quality ingredients are the foundation of all of our products along with essential vitamins, minerals, and antioxidants — each specifically formulated for dogs, cats, lifestages, weight conditions, taste preference, and personal feeding choice.
Like us, dogs and cats require a balanced diet that is a combination of six nutrient classes:
• Proteins
• Fats
• Carbohydrates
• Vitamins
• Minerals
• Water
These nutrients help dogs and cats meet their daily needs for energy, growth and overall well-being.
Of equal importance is the quality of the ingredients from which these nutrients are derived. For example, real chicken meat is a higher quality protein source than chicken or poultry by-product meals; chicken fat is considered a higher quality source of essential fatty acids than generic “animal fats.” Subtle differences like these may determine whether a pet food brand’s ingredients are as healthy as they claim to be.